(Minneapolis) Two local advertising executives are competing against other ad agencies in an "American-Idol" style competition to land a commercial for Heinz Ketchup, John Reger reports (2:58).
Business leaders have gathered at the World Economic Forum in Dalian, China, to discuss advertising at the next Olympics.
Politicians looking to connect with voters are using "addressable advertising" to create ads designed for specific audiences. The ad distribution relies on personal data politicians collect about voters. (Sept. 7)
This article is missing citations or needs footnotes. Using inline citations helps guard against copyright violations and factual inaccuracies.
"Advert" redirects here. For the British musician see Gaye Advert.
"Advertiser" redirects here. For other uses see Advertiser .
For content guidelines on the use of advertising in Wikipedia articles see Wikipedia:Spam. For a proposal on advertising about Wikipedia see Wikipedia:Advertisements.
Marketing
Key concepts
Product / Pricing / Promotion Distribution / Service / Retail Brand management Account-based marketing Marketing effectiveness Market research Marketing strategy Marketing management Market dominance
Promotional content
Advertising / Branding Direct marketing / Personal Sales Product placement / Public relations Publicity / Sales promotion Underwriting
Promotional media
Printing / Publication / Broadcasting Out-of-home / Internet marketing Point of sale / Novelty items Digital marketing / In-game Word of mouth
This box:& view&& talk&& edit
A Coca-Cola advert from the 1890s.
Advertisement in a rail station in Berlin.
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of " brand image" and " brand loyalty". For these purposes advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages including television radio cinema magazines newspapers video games the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization. citation needed
Organizations that frequently spend large sums of money on advertising that sells what is not strictly speaking a product or service include political parties interest groups religious organizations and military recruiters. Non-profit organizations are not typical advertising clients and may rely on free modes of persuasion such as public service announcements. citation needed
Advertising spending has increased dramatically in recent years. In 2006 spending on advertising has been estimated at 155 billion in the United States 1 and 385 billion worldwide 2 and the latter to exceed 500 billion by 2010.
While advertising can be seen as necessary for economic growth it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services as well as being a financial burden on internet service providers. 3 Advertising is increasingly invading public spaces such as schools which some critics argue is a form of child exploitation. 4
